About Me

Creative explorer with over 18 years of leadership in driving creative projects through their entire life cycle. Sustained by finding unique solutions to complex problems whether it’s a creative project or a strategic business need. Uncommon experience in all things creative from fine art to graphic design to website development to photography and video production to retail merchandising and trade show design.

Key Qualifications

  • Creative/Art Direction
  • Project Management
  • Graphic & Web Design
  • Package Design
  • Photo & Video Production
  • E-Commerce
  • Copy / Script Writing
  • Trade Show Design
  • Merchandising Displays
  • Marketing Strategy
  • Process & Efficiencies
  • Executive Reporting
  • Employee Development
  • Technology R&D
  • Vendor Negotiation

Experience

Sep 2011 – PRESENT • CREATIVE MANAGER • SUNRISE GLOBAL MARKETING, LLC • MOORESVILLE, NC
  • Established internal creative department responsible for global brand development, package design, merchandising, photography, video production, marketing collateral, trade show designs, print production and digital content for GreenWorks Tools as well as Snapper, Kobalt and Craftsman brand outdoor power equipment
  • Manage and coach a team of designers, photographers and videographers; effectively cutting creative production costs by an average of 75% and increasing speed to market by 200%-300%
  • Direct and manage creative projects through market research, stakeholder meetings, brainstorm sessions, creative briefs, resource engagement, art direction and timeline management through completion
  • Organize and run weekly creative meetings with senior management, sales, product development and marketing teams to plan and review creative projects to ensure effective communication regarding creative output
  • Developed process and procedures for initiating, executing and tracking all creative projects through integrated cloud based applications
  • Shot and directed product photography on location and in studio to support all marketing and sales needs
  • Produced national TV spots and oversaw production of 300+ product videos supporting sales, education and brand awareness across multiple retail/e-commerce websites and social media platforms
  • Served as subject matter expert, project manager and creative lead with external agency to develop and launch greenworkstools.com 2.0 with e-commerce capabilities
  • Partnered with sales and product development teams to deliver merchandising concepts and physical mock-ups for Product Line Reviews that resulted in $100M+ business wins with Lowes, Walmart, Target, Costco and other major retailers; often delivering results within extremely short time frames
  • Directed and designed logos for major sub brands and brand extensions of GreenWorks Tools
  • Led creative direction of trade show booth designs, reduced costs through competitive sourcing and provided nimble execution for major industry trade shows across the US
  • Conceptualized and produced custom in-store product display solutions for a variety of retail environments including Costco, SiteOne Landscape Supply, Tractor Supply and Sears
  • Implemented global file sharing infrastructure, naming conventions and protocols for delivering large graphic files, videos and office documents utilized by teams in North America, China and Europe
  • Traveled globally to research markets and met with internal partners to assess capabilities, consolidate creative projects, align brand direction and implement processes
Sep 2007 – 2012 • Principal / OWNER • Patrick Sills Creative, Inc • Huntersville, NC
  • Successfully expanded business acumen and creative capabilities by establishing a small creative shop servicing clients ranging from small business start-ups to Fortune Global 500 companies
  • Advised and coached clients through creative projects from concept to delivery and performed such duties as Consultant, Creative Director, Project Manager, Graphic Designer, Web Designer, Website Administrator, Illustrator, Photographer, Editor, Print Buyer and Sourcing Agent
  • Graphic design projects included logo and identity systems, marketing collateral (brochures, flyers, posters, point of purchase, etc.), client publications, e-newsletters, trade show booths, digital displays, print advertisements, web banners, promotional banners, environmental graphics and promotional items
  • Website experience spanned domain registration, wire framing, site mapping, keyword generation, website design (flash, html, css, php), functional development, site testing and launch, administration, traffic analysis, search engine optimization, client training, technical support and strategic planning for future site releases
  • Photo assignments included studio and location photography of businesses, products and people
  • Created e-commerce website with over 700 products for HealthNutz, a Charlotte NC based nutrition store chain with integrated ssl encrypted shopping cart, payment processing (Authorize.net), Google Analytics, Google maps and Shipping API’s (UPS and USPS)
  • Established S-Corp and performed all company duties of President required by Sate/ Federal regulations
  • Managed business finances and cash flow through book-keeping, invoicing, accounts payables/receivables, quarterly reporting and forecasting as well as end of year financial reports and tax filings
Dec 2002 – Sep 2007 • Senior Graphic Designer • Compass Group North America • Charlotte, NC
  • Served as subject matter expert in visual communication solutions and advised all levels of management including VP of Marcom, National Marketing Managers and executives of the Business and Industry sector
  • Managed design projects from concept to delivery while working within a wide variety of time lines and budgets
  • Supervised and directed contract designers and interns by assigning tasks, providing creative direction, reviewing work and presenting results
  • Created visual identities and supporting collateral (brochures, flyers, posters, point of purchase, etc.) for internal brands, products, retail locations, promotions and communications
  • Autonomously researched and selected vendors, negotiated pricing and coordinated payments
  • Developed and managed national print on demand web solution for printing large format items that reduced printing costs by 33%, streamlined the ordering process and provided consistent quality in final product
  • Designed visual identity, created layout, edited photos and coordinated printing and fulfillment of the annual B&I sector client magazine with distribution to over 1,200 client/decision makers
  • Provided graphic design support to other departments including Information Technology, Human Resources and Purchasing to develop and deploy visual communications when needed
May 2000 – Nov 2002 • Graphic Designer • Compass Group North America • Charlotte, NC
  • Primary graphic designer for Eurest Dining Services, the corporate dining sector of Compass Group
  • Teamed with Marketing Managers, Directors and VP of Marketing to strategically plan marketing promotions and advise on art direction, method and execution for all visual communications and solutions
  • Coordinated assets and designed promotional collateral in conjunction with supplier/partners such as Coca-Cola, Pepsi, General Mills, Frito Lay and Sarah Lee
  • Designed artwork, developed process and managed production for national postage paid comment card program using USPS Business Reply service and standards
  • Mentored and trained newly hired and temporary graphic designers
  • Maintained Macintosh computer systems and applications
Nov 1999 – APR 2000 • Print Production Coordinator • Compass Group NA • Charlotte, NC
  • Designed and coordinated content, time lines and printing of monthly menus and campus calendars for 50+ national Chartwells College Campuses
  • Designed marketing collateral for multiple internal and external promotions
  • Monitored and enforced brand standards by organizing, maintaining and gate keeping digital assets such as logos, images and archived projects

Software & Skills

Advanced knowledge and abilities using:
  • Adobe CC InDesign, Illustrator, Photoshop, Premiere and Acrobat
  • Microsoft Office 365 Suite
  • PM Software – Workamajig, Basecamp
  • Joomla CMS
  • Cannon 5D III & 7D
  • DJI Phantom 3 Quad copter
  • Mac OS, Hardware and Networking
Moderate knowledge and abilities using:
  • Adobe CC Dreamweaver and Flash
  • Autodesk Sketchbook
  • Google Sketchup
  • CSS, HTML and PHP
  • WordPress + WooCommerce
  • QuickBooks
  • Windows OS, Hardware and Networking

Education

  • UNC Charlotte - B.F.A., Graphic Design