X-Ray Menus

Project Info:

Through Morrison Healthcare (a Compass Group company), I was asked to come up with a menu design for a prominent local Hospital. The only specifications given were physical dimensions and the menu items themselves. I decided to marry the 2 entities (hospitals and food) by creating the x-ray food image concept. Along with a clean, colorful and easy to read design, the concept was approved and I began the process of collecting stock images, shooting original images and creating the final x-ray composites. There were over 7+ unique menus based on dietary needs, all with corresponding x-ray food images.

This was a really fun project, and was so well received that it was rolled out to several other hospitals in the regional system.

  • Creative Direction
    %
  • Project Management
    %
  • Design
    %
  • Photo
    %
  • Print Production
    %
  • Created by: Patrick Sills Creative
  • Completed on:2011